Bill Mottram - a marketing and technology consultant
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As the managing partner of Veridictus Associates Inc, Mottram is an active high tech marketing consultant and analyst with an emphasis in the data storage industry. He has a strong track record of successes that punctuate a 25 year career in marketing, sales and product development the medical, data storage and information technology industries. Working for Fortune 500 companies such as StorageTek, Compaq and HP, Mottram led the introduction of a number of highly successful solutions including the first low form factor cartridge tape drive, midrange tape automation, the first virtualized storage array, highly successful SMB storage array plus a number of medical devices such as laser Doppler blood flow analyzers.Combining his marketing expertise with extensive experience in technology management, corporate acquisitions, and public company funding Mottram’s clients leverage his expertise directly and/or as a coach to existing teams in areas such as:
Organization & Business Development- facilitating the alignment of marketing, sales and development to maximize return on marketing investment. Restructuring and reorganizing functions, acquisitions and business integration.
Analysis- insight about industry, technology and product trends. Concept analysis and validation as well as competitive analysis.
Strategy Planning- Product, market and distribution strategic planning.
Corporate Marketing- Awareness programs, messaging, positioning, AR/PR programs, WEB activities, events etc.
Product Marketing- product definition, concept validation, white papers, case studies, pricing, competitive analysis, benefit analysis, value proposition development etc.
Field Marketing- demand generation, presentations, competitive response tools, case studies, reference program, profiling, targeting, etc.
Channel development – develop distribution strategy and implementation plan to optimize opportunity for the client.
Sales- sales process development; sales funnel conversion, sales training programs and tools, and post sales analysis.
An electronic engineering graduate of Paisley College of Technology, Scotland, Mottram holds a Masters of Business Administration from Pepperdine University.
