Verdictus Associates delivers smart, pragmatic consulting services for companies in the Information Technology (IT) and Data Storage industry. Those companies who have leading edge products but find themselves in a resource crunch, or need a vitality boost to their marketing efforts, or perhaps just want an outside, expert opinion, Verdictus can help.
Why use outside marketing talent?
There are times when marketing activities peak and your marketing team needs short term help. There may be deficiencies in specific talents or expertise that are urgently required. Recruiting full time staff is not always the most prudent, practical or cost effective approach. This is where Veridictus can help by providing in-depth industry knowledge and practical marketing experience either for direct project support or as a part time marketing executive delivering ongoing marketing expertise that will complement and strengthen existing marketing teams.
Coaching is an extremely valuable service for entrepreneurial and Fortune listed companies alike. There are many circumstances where an executive or a group could benefit from the guidance of an outside resource that comes with a deep well of knowledge and experience. Such an example would be an existing, talented but perhaps inexperienced marketing team that would gain considerable benefit from the direction that a seasoned marketing executive with a broad range of experience and a successful track record can provide. All without the long term expense of a full time employee. Executive coaching goes beyond the traditional idea about ‘mentoring’ where an internal, older manager helps expand networks and gives ad hoc career advancement advice. Rather, coaching addresses specific organizational and functional issues and helps senior managers and executives resolve today’s complex business issues. Veridictus Associates delivers such pragmatic coaching.The essence of pragmatic coaching is to work with the client(s) to help them development their own meaningful conclusions about the best way to go forward. Success is when our clients (individual or group) grow such that they can eliminate the original need for the coach. Contact bill@veridictusassociates.com if you would like to discuss this valuable service.
Effective High Technology Marketing
Veridictus complements your existing team. Here is a sample of what Veridictus brings to the table:
provides industry and functional expertise to help address specific market challenges
supplements existing marketing team in times of peak workload
provides "coaching" for existing talented but perhaps inexperienced marketing team
"re-tool" go-to-market strategy (awareness, consideration and conversion)
provides an independent, impartial resource to identify and develop strategic partnerships, support acquisitions or restructuring activities (or just provide a second opinion)
helps companies focus on improving the ROI of their marketing investments
provides an independent speaker for external or internal engagements
Pragmatism delivers a practical approach to solving problems and challenges.
Veridictus Associates is a pragmatic marketing organization ready to help your company. We offer the creation of actionable ideas and solutions designed to deliver meaningful results.
There are times when marketing activities peak and your marketing team needs short term help. Examples, new product planning and introduction, customer needs analysis, product launch, G-T-M planning, acquisitions or restructuring activities, internal or external speaking engagement, specific competitive responses, case study or whitepaper development etc.. In these examples hiring more staff is not always the most prudent, practical or cost effective approach. This is where Veridictus can help by providing industry knowledge and practical marketing skill on a part time bases to address your specific and often urgent challenges.
Veridictus can also provide an ongoing "coaching" service on a monthly bases for your marketing team. This service is particularly useful for small start-up ventures or talented but inexperienced marketing teams.
The objective is to help you build targeted products, sell more products and services, and increase your return on your marketing investment.
