Veridictus Associates Inc

Pragmatic "B2B" Technology Marketing

 

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High Technology Marketing Solutions
Verdictus Associates offers a wide variety of pragmatic marketing solutions for companies in the Information Technology (IT) and Data Storage industry. If your company is in a crunch, or needs to bolster a particular area of marketing, or you just want an expert opinion, Verdictus can help.

About Verdictus
Effective Solutions
Pragmatic Marketing
Service Offerings


Effective High Technology Marketing
Veridictus complements your existing team. Here is a sample of what Veridictus brings to the table:
  • provides industry and functional expertise to help address specific market challenges
  • supplements existing marketing team in times of peak workload
  • provides "coaching" for existing talented but perhaps inexperienced marketing team
  • "re-tool" go-to-market strategy (awareness, consideration and conversion)
  • provides an independent, impartial resource to identify and develop strategic partnerships, support acquisitions or restructuring activities (or just provide a second opinion)
  • helps companies focus on improving the ROI of their marketing investments
  • provides an independent speaker for external or internal engagements

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Practical High Technology Marketing
Pragmatism delivers a practical approach to solving problems and challenges.

Veridictus Associates is a pragmatic marketing organization ready to help your company.
We offer the creation of actionable ideas and solutions designed to deliver meaningful results.

There are times when marketing activities peak and your marketing team needs short term help. Examples, new product planning and introduction, customer needs analysis, product launch, G-T-M planning, acquisitions or restructuring activities, internal or external speaking engagement, specific competitive responses, case study or whitepaper development etc.. In these examples hiring more staff is not always the most prudent, practical or cost effective approach. This is where Veridictus can help by providing industry knowledge and practical marketing skill on a part time bases to address your specific and often urgent challenges.

Veridictus can also provide an ongoing "coaching" service on a monthly bases for your marketing team. This service is particularly useful for small start-up ventures or talented but inexperienced marketing teams.

The objective is to help you build targeted products, sell more products and services, and increase your return on your marketing investment.

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Examples of sevices that can be delivered.
  • Industry & Market Trend Analysis
  • Technology Application & Adoption Analysis
  • Acquisition Due Diligence
  • Market Strategy Development
  • Corporate Positioning & Messaging
  • Value Proposition
  • Market Segment Analysis

  • Competitive Analysis
  • Product Market -Research & Planning
  • Product Launch Plans
  • Go-to-Market Re-tooling
  • Demand Generation Programs
  • Funnel Management
  • Analyst & Press Relations

  • Event Development & Management
  • Customer Profiling
  • Sales Tools
  • Product Sales Training
  • Marketing Collateral, White Papers, Case Studies etc
  • Marketing Metrics
  • External & Internal Speaking Engagements
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